Myprotein - Past & Present

For those who demand more

Myprotein (MYP) has an ethos of empowering those who demand more. They are the world’s no.1 online sports nutrition brand. Delivering everything from supplements to innovative products and experiences. Myprotein set the challenge to commemorate their upcoming ten-year collaboration with ambassadors.

Past & Present was a three-day event held across three UK cities. It brought together the best of their ambassadors, past and present, to celebrate their achievements and compete to take home the regional ambassador award. The event included guest speakers and new product releases.

Creative strategy, visual identity, brand world.

The 10 year anniversary logo was centred around the plus to represent the longevity of the ambassador program. It also works as a bridge for copy and other elements. It was created to confidently stand alone and also to be easily adaptable to contain artwork and photography.

The gradient represents movement and progression, it reflects how ambassadors within the program don’t settle and constantly strive for more.