Myprotein started around a kitchen table in 2004, with a dream of innovating how movement is fuelled. In 2016, Myprotein became the world’s #1 online sports nutrition brand — delivering your pick of high-quality protein, vitamins and essential supplements straight to your door. Fast forward to 2023 the brand was advancing, covering more ranges and entering new markets. They felt the brand needed to advance to reflect what it now stood for and to stay ahead of the competition.

Initially working with a brand agency, I was tasked with rolling out the rebrand across Myprotein’s many consumer touchpoints. This included developing a detailed guidelines deck that showed how the design would transfer across all digital, video and physical platforms. I also worked with internal packaging design teams to ensure the roll-out was consistent with the rebrand. Another key challenge was to develop the packaging for retail, as the brand had primarily sold products online before this point. At the time, Myprotein had a portfolio of over 3000 products.

Creative strategy, visual identity, brand world.