Wayward wines is a brand with a difference; they remove all the confusion that many consumers face when confronting the wine aisle. There’s no flamboyant messaging or a traditional vineyard sketch in sight. These are no-nonsense wines; each label simply illustrates the ingredients. No region, year or individual grape. Just beautifully blended wines in a spectrum of bold, distinctive flavours.

The wine category can feel inaccessible to the average consumer, with wine brands tending to alienate those who don’t have an in-depth knowledge of wine. The final choice of the consumer is, more often than not, made through habit or price. With distinctive colourways, texture and expressive hand-illustrated lines, Wayward wines are shopped purely on taste.

Visual roll-out, packaging, verbal identity.